About
A.J.
Khubani
 Few
symbols are as recognizable
as the red “As
Seen on TV” box
that frequently accompanies
products sold on infomercials.
The creator of that iconic
symbol, A.J. Khubani, has
revolutionized the industry
with his savvy perception
of what consumers want.
His unwavering focus on customers
and their day-to-day concerns
is the force that drives
his company, direct response
television giant, Telebrands
Corp., based in Fairfield,
New Jersey.
The
son of immigrants from India,
A.J. graduated from Montclair
State University and went
to work at his father’s importing business.
It was there that he first began
to experiment with selling products
through direct response print advertisements.
After a few moderately successful
efforts, he decided to branch out
into direct response television,
promoting a pair of sunglasses
he found advertised in The
Wall Street Journal.
The product—Amber
Vision sunglasses—was a blockbuster
and became the first of many Telebrands
success stories. Others include:
- PedEgg
- PediPaws
- Stick
Up Light Bulbs
- Doggy
Steps
- EZ
Combs
- Shoes
Under
- Windshield
Wonder
At
any time, several of the
top infomercials on the air
typically feature Telebrands
products. A.J. and his team
scour trade shows, catalogs,
web sites, and other sources
around the world to find
new and innovative products
that solve everyday challenges
and save money. He has expanded
the company’s
business model to include a
highly successful retail distribution
segment. Because of the relationships
he has built, Telebrands products
can be found on the shelves
of retail giants like Wal-Mart,
Walgreen’s,
Rite Aid, and many others.
A.J.
is a popular speaker and media
personality, frequently featured
in the nation’s
top media outlets. He serves
on the advisory council of
Montclair State University’s
School of Business and is chairman
of Princeton University’s
Entrepreneurial Engineering
Industrial Directors Board
and is a frequent lecturer
at both schools. At Princeton,
he also involves some students
in product development, giving
them first-hand learning opportunities.
He is a former board member
of the Electronic Retailing
Association.
A.J.
and Telebrands have been the
recipients of many awards.
Jordan Whitney, producers
of the direct marketing sector’s
respected “Green
Sheet” has
repeatedly honored Telebrands
for excellence in short-form
product and infomercial production.
A.J. has also received numerous
Market Maker awards from the
drug chain industry, as well
as the Aurora Gold and Chart
Toppers awards, both for industry
achievement.
Retailers
have also honored the company
for its effective and efficient
business practices, as well
as excellence in its products.
Telebrands is the proud recipient
of the Target Home Décor
Award, which recognizes excellence
in home merchandising. A.J.
has been ranked among the
40 most influential people
in DRTV by Response magazine.
Among the other awards the
entrepreneur and the company
have received are:
Montclair
State Certificate of Appreciation,
2005
Best
Go-To Market Strategy Award, 2004
Rick
Weiss Humanitarian Award, 2004,
2003
Telly
Award, 2003
ERA-Commercial
of the Year, 2003
Aurora
Awards-Gold Award, 2002
Green
Sheet Awards for Short-Form
Excellence, 2002, 2001,1998,1997,1995
Jordan
Whitney Top-Ranking Short-Form,
2001
Business
Solutions Award, 2000
ERA-Corporate
Leadership Program Benefactor,
2000
And
many others. A.J. exhibits
a tireless commitment to
the business and industry
he loves, as well as to doing
good works in the community
and providing opportunities
for tomorrow’s
business leaders. |
